On-demand WebinarCommunity Center Engagement: 2024 Trends and Opportunities
Identify key opportunities and trends that you can apply to your planning for 2024 now, to attract more of your community and increase participation for those who are already engaged.
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What's being discussed?
Knowing who your community is and what they think is key to engaging and increasing their participation. As you plan your programming for upcoming sessions, do you know enough about who you are trying to reach?
Well, we think you could always know more!
Join Mike Ellis and William Owens on this 60-minute session where we share the survey results on consumers' opinions, attitudes and plans for their own and their family’s participation in activities and programming at local community centers. Through our research we uncovered:
- Consumers’ perceptions of community centers
- Their attendance patterns in the last year
- Their plans to spend more or less time doing activities
- Whether they plan to spend more or less money next year
- And what preferences they have when it comes to experience
Through these insights, we were able to identify key opportunities and trends that you can apply to your planning now, to attract more of your community and increase participation for those who are already engaged.
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Meet the Speakers
Mike Ellis, Director of Demand Generation
With over a decade of experience leading marketing initiatives, Mike believes that effective marketing is built on a deep understanding of the customer and their journey, while diligently applying this knowledge across all touchpoints and messaging. It is this balance between empathy and analysis which drives his passion for what he does.
Mike has been fortunate to enjoy an international career that gained him a wealth of experience growing companies through ambitious marketing campaigns. In his travels, he has seen the immense value of community activities and recreation bring to families in their daily lives and he is passionate about helping these organizations reach more participants and engage their communities.
William Owens, Lead Account Executive (Non-Profits)
Will is the Lead Account Executive (Non-Profits) at Amilia and has been working in the recreation technology sector for almost 10 years. He’s helped dozens of Parks and Recreation organizations and YMCAs significantly advance their missions of serving their local communities with Amilia’s powerful end-to-end solutions.
For Will, using technology is key in improving jobs and how they are done. He believes that having people complete tasks that technology can is costly and inefficient. Most importantly, it takes them away from engaging and improving programming for their communities. With an online registration system to handle your peak registration periods, payments, and financial reporting, you could offer your community more.
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