Strategic planning in parks and recreation is about more than setting goals—it’s about shaping the future of your community. In this session, learn how to transform your master plan into a marketing asset that strengthens your department’s brand, engages residents, and inspires community buy-in.
Join Chris Nunes, CPRE and Chase Ellis, CPRE, as he shares proven strategies for turning data, goals, and priorities into compelling narratives that drive participation, funding, and long-term support. From stakeholder communication to public outreach, Chase will show you how to bridge the gap between planning and promotion—so your vision doesn’t just sit on a shelf, it comes to life.
This is the final installment in Chris Nunes’ 2025 webinar series—don’t miss this opportunity to close out the year inspired and equipped with new strategies to kick off the new year on the right foot.
You’ll Learn How To:
- Reframe your master plan as a tool for storytelling and engagement.
- Communicate your vision in ways that resonate with your community.
- Align marketing initiatives with strategic priorities.
- Build influence with decision-makers and stakeholders.
- Turn long-term goals into everyday wins for your team and community.
Meet the Speakers
Chris Nunes
Chief Operating Officer - Woodlands Township, Texas
Chris manages a vast area including 151 parks, 14 pools, and extensive pathways with a $50+ million budget, improving facilities and programming without adding staff. He's enhanced business strategies, contributing to a 200% increase in programs.An experienced speaker, he's conducted 500+ sessions nationwide on various park and recreation topics and co-authored a section in a prominent industry textbook. A Certified Parks and Recreation Executive, he serves on the CAPRA and holds advanced degrees in Recreation and Sports Management, and a Doctorate in Parks and Recreation Administration.
Chase Ellis
CPRE, Director of Parks and Recreation, Trophy Club, Texas
Chase Ellis is a seasoned professional renowned for his focus on leadership development in parks and recreation. His career has been defined by a dedication to cultivating leadership qualities that transcend specific job roles. From his early experiences to his current position, Chase has consistently emphasized the transformative impact of effective leadership on both programs and individuals. As Director for Parks and Recreation in the Town of Trophy Club, TX, he continues to instill and nurture leadership skills, contributing significantly to the department's growth and success. Chase Ellis also serves as a Commissioner on the Executive Board of the Commission for Accreditation of Parks and Recreation Agencies (CAPRA). Commissioner on the Executive Board of the Commission for Accreditation of Parks and Recreation Agencies (C APRA).
Wednesday, December 3 @ 1:00pm EST