Make the most of your member, donor, and lead data with Amilia and Salesforce.
Many YMCAs and JCCs juggle a huge amount of data every day—membership, donors, leads—but connecting the dots in a way that supports your mission isn’t always easy.
View this exclusive webinar featuring JCC Denver, as they share how they gained a 360° view of their community—from the moment someone fills out a tour form, to becoming a member, to deepening relationships with donors—by rethinking the entire member lifecycle.
You’ll hear from Chief Executive Officer, Mike Sophir, and Director of Information Technology and Business Systems, Miriam Brizendine, on how JCC Denver streamlined their processes by connecting Amilia SmartRec with Salesforce, with the help of Salesforce Consulting Partner, OpenTent.
What You Can Expect
- A behind-the-scenes look at how JCC Denver connects member, donor, and lead data
- Insights on the challenges and opportunities of modern data management
- Practical examples of how a 360° data view improves communication and engagement
- Guidance from OpenTent on leveraging Salesforce for nonprofits
- An open Q&A session to ask your peers and experts directly
Why It Matters
For Ys and Js, every interaction with a member, donor, or prospective family is an opportunity to build connection and strengthen community. But without a complete picture of the member lifecycle, it’s easy for important touchpoints to be missed. By learning how to harness data across the full journey—from first contact to lifelong membership—you’ll see how to reduce manual work, improve engagement, and ensure your technology is working in service of your mission.
Meet the Speakers
Mike Sophir
Chief Executive Officer of JCC Denver
Mike Sophir is the Chief Executive Officer of JCC Denver, bringing over 35 years of leadership experience across nonprofit and for-profit sectors. Before joining JCC Denver in 2022, he served as CEO of an international fraternal organization and held senior roles at Peri Marketing & Public Relations and Children’s Hospital Colorado Foundation. A Nebraska native, Mike holds a Bachelor of Journalism in Advertising from the University of Nebraska–Lincoln and is passionate about creating inclusive, community-focused environments.
Miriam Brizendine
Director of Information Technology and Business Systems, JCC Denver
Miriam Brizendine is the Director of Information Technology and Business Systems at JCC Denver. She oversees IT infrastructure, business systems, and program registration software, ensuring smooth operations across the organization. With extensive experience in database management and system integration, Miriam is passionate about leveraging technology to enhance community engagement and support the mission of JCC Denver.
Sam Adiv
Founder & CEO, OpenTent
Sam Adiv is the Founder and CEO of OpenTent. He works with nonprofits and community organizations that are tired of juggling disconnected systems and want tools that actually fit how their teams work. Sam and his team built the Amilia for Salesforce integration so JCCs, YMCAs, and recreation organizations can run programs in Amilia while keeping everything connected in Salesforce. His goal is to help staff spend less time wrestling with technology and more time growing their communities.
Karina Huertas
Nonprofit Account Executive, Amilia
As a Nonprofit Account Executive at Amilia, Karina Huertas works with YMCAs, JCCs, and other community-driven organizations to streamline operations and build stronger engagement. As a mom of three, including one child with special needs, she’s experienced her fair share of registration struggles. That perspective has shaped her commitment to making it easier for families to spend less time on forms and more time enjoying the programs they love. That’s why she’s dedicated to helping Ys and Js turn technology into a true community-building tool.