On-Demand Webinar
Community Centre Engagement Amongst Millennial Parents: A Parks & Recreation Study
This session will delve into the insights gleaned from a survey issued in 2024 to millennial parents across the U.S. in regards to their attitudes towards their local community center as well as their usage habits and those of their children. Discover important statistics as well as implications and recommendations for community centers as to how they can better serve residents.
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What's being discussed?
This session will break down the findings of an eBook based on the above-mentioned survey. Led by Amilia Director of Demand Generation Mike Ellis and eBook author Walter Lyng, this webinar will provide insights and strategies tailored for parks and recreation professionals.
Session Highlights:
Key Statistics: Compare past, present and future trends and assess current attitudes while understanding expectations
Understanding families: Learn how to cater to parents and children while understanding their challenges and the factors which motivates them
Actionable Insights: Explore further implications as well as survey-based recommendations and discover path towards improvement
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Meet the Speakers
Mike Ellis
Director of Demand Generation at Amilia
With over a decade of experience leading marketing initiatives, Mike believes that effective marketing is built on a deep understanding of the customer and their journey, while diligently applying this knowledge across all touchpoints and messaging. It is this balance between empathy and analysis which drives his passion for what he does.
Mike has been fortunate to enjoy an international career that gained him a wealth of experience growing companies through ambitious marketing campaigns. In his travels, he has seen the immense value of community activities and recreation bring to families in their daily lives and he is passionate about helping these organizations reach more participants and engage their communities.
Walter Lyng
Content Specialist at Amilia
Walter is a seasoned marketing professional with a background in journalism and professional writing. He worked at Bell, Mattel and Amazon before landing in his current capacity as a content marketing specialist at Amilia. He authored this survey and can shed further light on the resulting findings.