Join us on Wednesday, March 19 at 1:00 PM ET for an engaging webinar, Using AI to Amplify Your Impact, featuring Scott Crowe, CPRE, Executive Director of the Huntley Park District (IL), and hosted by Chris Nunes, COO of The Woodlands Township.
Artificial Intelligence is rapidly transforming how parks and recreation agencies plan, market, and deliver services to their communities. In this dynamic session, Scott will share practical and creative ways AI can help professionals across parks and recreation increase efficiency, strengthen storytelling, and make smarter, data-informed decisions—without adding extra strain to already busy teams.
Participants will explore how large language models like ChatGPT can support everyday work such as writing communications, developing policies, generating program descriptions, and analyzing data. Scott will also highlight the growing role of AI-powered tools like image, music, and video generators that can elevate marketing campaigns, along with visitor tracking and predictive platforms that help agencies better understand engagement and improve strategic planning.
Whether you’re just beginning to explore AI or already testing tools within your organization, you’ll leave with new ideas you can apply immediately.
What you’ll learn:
- How AI can streamline operations and administrative work
- Ways to improve communications and storytelling using AI tools
- Creative marketing applications using AI-generated visuals and media
- How AI can support data analysis and smarter decision-making
- Practical examples and tools agencies can start using today
Reserve your spot today and discover how AI can help your agency amplify its impact.
Meet the Speakers
Chris Nunes
Chief Operating Officer - Woodlands Township, Texas
Chris manages a vast area including 151 parks, 14 pools, and extensive pathways with a $50+ million budget, improving facilities and programming without adding staff. He's enhanced business strategies, contributing to a 200% increase in programs.An experienced speaker, he's conducted 500+ sessions nationwide on various park and recreation topics and co-authored a section in a prominent industry textbook. A Certified Parks and Recreation Executive, he serves on the CAPRA and holds advanced degrees in Recreation and Sports Management, and a Doctorate in Parks and Recreation Administration.
Scott Crowe
CPRE, Executive Director - Huntley Park District in Illinois
Scott Crowe, CPRE, serves as the Executive Director of the Huntley Park District in Illinois, where he leads with a forward-thinking approach rooted in innovation, collaboration, and community connection. With over two decades of experience in the parks and recreation field, Scott has become a recognized leader in integrating emerging technologies—particularly Artificial Intelligence—to enhance operations, marketing, and decision-making within local government. A frequent presenter on this topic, his presentations blend practical insights with creative inspiration, empowering agencies to use AI tools like ChatGPT, image generators, and predictive data platforms to streamline communication, strengthen engagement, and inform strategic planning. Under Scott’s leadership, the Huntley Park District continues to embody its mission of “Connecting the Community” through innovation, inclusivity, and sustainability—serving as a model for how public recreation agencies can adapt and thrive in a rapidly evolving digital world.
Thursday, March 19 @ 1:00pm EST